We help marketers connect with these audiences through effective and engaging digital advertising solutions.
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The worlds of digital advertising and mobile and online payments are on a collision course.
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Being naturally inquisitive and entrepreneurial, I began to poke and prod into what digital advertising could do.
Additionally, digital advertising does not have a centralized and trusted third-party auditor to police the space, Goldman said.
It was an opportunity for Undertone to share its purpose and perspective on the future of digital advertising.
Long predicted, this Madison Avenue milestone has finally arrived thanks to a 9.6% boom in digital advertising in 2010.
Gradually though, a new holistic approach to digital advertising has emerged, and that is of the digital marketing funnel.
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One standout trend that definitely will have a big impact on the digital advertising world is undoubtedly the rise of local.
Microsoft 's ( MSFT - news - people ) digital advertising agency Razorfish as part of a five-year deal.
Those companies either sell ads directly to advertisers or work with more than 200 third-party digital advertising companies that broker ad space.
The Digital Advertising Association, which represents more than 400 companies, said it is pushing ahead to implement its definition of Do Not Track.
Total advertising revenues were down as a 2.6 percent increase in digital advertising failed to offset a 6.4 percent decrease in print advertising.
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The Atlantic is two things every legacy publishing company would like to be: profitable and more reliant on digital advertising revenues than on print.
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Several appeals were made to trace his son, including the use of digital advertising hoardings at Manchester United's Premier League home game against Liverpool.
We believe that digital advertising today is not fulfilling its promise.
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The San Francisco-based company provides a cloud-based digital advertising management system.
The TV spots were just one part of an ongoing integrated campaign that has digital advertising at its core and includes print, social and experiential components.
Speaking for the industry, Stuart Ingis, general counsel for the Digital Advertising Alliance, said the decision to adopt do-not-track is an "evolution" of the industry's approach.
Several pilot programs in New York already use existing payphone infrastructure, from digital advertising on phone kiosks in Times Square to interactive touchscreens around Union Square.
For now, the major ad holding companies, which have been emphasizing a shift to digital advertising, are hinting at where the rest of the year is headed.
We now realize that as we explored new forms of digital advertising, we failed to update the policies that must govern the decisions we make along the way.
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Marketers allocate only a moderate amount of their budgets to mobile advertising . 68% of marketers surveyed allocate between 1-20% of their digital advertising budget to mobile marketing.
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The first is the shift from traditional advertising, like TV commercials and magazine ads, to digital advertising where results are more measurable and accountability is more easily defined.
Details about the student, who worked part-time selling refreshments at Manchester United, were flashed on the pitch-side digital advertising board and there was an announcement before kick off.
As the vice president of digital media at a VC firm, I spent my days looking at digital advertising from 50, 000 feet, analyzing trends and identifying market opportunities.
Are there factors holding back the growth of digital advertising?
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So back to the question, will mobile kill digital advertising?
Thursday's announcement means they will work to begin adopting and honoring the system within nine months, according to the coalition, the Digital Advertising Alliance, which represents over 400 companies.
The company said that the current period is already showing improvements in print advertising revenue trends, and Robinson expects digital advertising to trend in the mid to high teens.
Digital advertising is growing 3 times as fast as TV, and in 5 years will surpass TV and account for 33% of the advertising pie, according to Forrester Research.
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