In a recent conversation with a longtime programmer and startup veteran, he lamented how difficult all of the technology involved in startups can get.
Once you lose your edge in technology, it is extremely difficult to come back.
And in a difficult economy, and a rapidly changing technology industry, a small business owner like me can learn a lot from them.
Second, advances in technology do not justify shying away from difficult decisions.
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Sounds ingenious, the problem is the technology is patented, expensive, difficult to achieve in real-world manufacturing, unreliable and easily defeated by anyone with a nail file.
For many of us, these conditions are surprisingly difficult to come by, in part because of the way we allow technology to interfere with our work.
Natalie-Eve Williams, who co-hosts Manchester Music and BBC Introducing on BBC Radio Manchester, says shifts in technology and the music industry mean it is more difficult to make an impact.
The reason is that, in the electronic world, it is increasingly difficult to distinguish between the technology of a website and the way it does business.
There were photos of people from each of the ten events, and it would have been difficult for me to come up with a technology luminary of great import in the U.S. who has not spoken or at least attended the conference.
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In his mind, great technology without compelling content will make it more difficult to sell ads.
Even in technology-driven markets with only a few competitors, collusion is difficult.
Mr. ADAM LECHMERE (Online Editor, Decanter.com): With the advances in technology, and with vineyard management techniques, it's not difficult to make good wine nowadays.
"Despite a difficult business environment, we achieved stable profits in the second quarter through our differentiated products and competitive technology, " said Robert Yi, Senior Vice President and Head of Investor Relations.
Third, high technology companies have their own product cycle, which makes it difficult to predict whether a fallen high-technology angel is about to rise to paradise again or burn in hell.
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Ken Hale, who was a linguist at the Massachusetts Institute of Technology and died in 2001, was said to have learned 50 languages, including notoriously difficult Finnish while on a flight to Helsinki.
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Technology companies have had a go at making content in the past, and found it surprisingly difficult.
Microsoft recognised the value of technology in the education system and had engaged "positively and purposefully" in what were complex and difficult negotiations, to get "an excellent deal for schools".
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Short of visiting every library in every major technology center in the world (and perhaps going even further than that), it is very difficult to imagine a scenario where a person can truly feel comfortable that a patent is truly valid.
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