Ideas around product differentiation, value innovation, and whole Blue Oceans are devoted to it.

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Now, this is not to suggest that you abandon what you currently have or the differentiation and value specific vendors bring to your organization.

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They must also sell the product, build brand equity, create differentiation and produce value by generating demand and securing future earnings for the business.

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Value differentiation occurs at the level of the actual care experience.

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This means getting sales people trained on how to articulate the value and differentiation of their product offerings and to qualify and close opportunities.

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There is a tremendous opportunity for businesses to take cause marketing to the next step, making it work for good while demonstrating value, providing differentiation and building brand loyalty.

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But while their rationales might be different, both companies are providing more value to their users by focusing on differentiation via software and services rather than trying to make over user interfaces.

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Aside from whether investors choose to value potential earnings growth over profit stability, McDonald thinks there may also be some differentiation this year based on capital return.

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