They must become more aggressive in developing strategies to secure growth, identifying new sources of competitive advantage and differentiation as they optimize their businesses to serve increasingly web-savvy shoppers in a very crowded market.
The worry for some analysts is that Netflix ends up with little differentiation other than first mover advantage in streaming technologies, coupled to the hit and miss business of funding creative content.
Businesses need to determine the processes where they can drive strategic differentiation and then begin that automation process, Hurd said, adding that those slices of competitive advantage can differ from company to company and industry to industry: sometimes Customer Experience, sometimes procurement, sometimes supply chain or something else.