In theory the UltraViolet concept has always been a solution to the problem for digital ownership of high value content however, when requiring so many different industries to support and agree on all aspects of the specifications of such a program, it can often feel like getting nations to agree on the Kyoto Protocol.

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He said that if one judged by technical specifications alone, my PC would seem no different from a variety of other PCs on the market.

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"Developing a new ball to substantially different specifications like that is almost like starting over for the ball manufacturers, " said Rugge of the USGA. All the major companies have multiple ball lines, each with different characteristics intended for different players.

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What is more, the open standard meant that engineers in different organisations had to agree with each other on revised specifications, in order to avoid being cut out of the game.

ECONOMIST: Ethernet