He seems to be a different campaigner than we've seen in the earlier contests.

NPR: Bush Offers Kind Words for McCain

After singing in the church choir and amateur contests, she moved to Los Angeles at 19 for a different kind of venue: nightclubs.

NPR: Remembering Jazz Singer And Activist Abbey Lincoln

Mr Gingrich's victory means that three different candidates have won the first three nominating state-by-state contests - Mr Santorum narrowly beat Mr Romney in the Iowa caucus, while Mr Romney claimed the New Hampshire primary.

BBC: South Carolina poll: Gingrich triumphs over Romney

While there are lots of different tricks for remembering better, all of the techniques used in these memory contests ultimately come down to a concept that psychologists refer to as elaborative encoding.

CNN: How to train your mind to remember anything

The report suggests that retailers should tailor discount seasons based on festivals of different regions, offer best prices and value added services (happy hours on shopping deals, offers for retirees, contests for students, for example), among other things.

BBC: India