The same drug is expected to be approved under a different brand name to treat urinary incontinence later this year.
Some might point to Ellen Degeneres who is already positioned firmly with her own talk show, but Ellen and Oprah represent very different brand messages and images.
As part of his plan to reinvent Penney, Johnson pursued the Martha Stewart brand as a key element in his vision to create mini shops devoted to different brand that would replace racks of clothing.
If one shopper primarily buys one brand of cleaning product, but the store profits more on a different brand, the store can encourage that one shopper to try the new brand by introducing a personalized coupon.
"Every time a different brand's audit team goes into a factory, the factory has to move the fire extinguishers to be in compliance, " said Sandra Cho, corporate responsibility manager for Columbia Sportswear, which manufactures some clothing in Bangladesh.
Texas allows the same brand for different owners in different counties and registers six different places for the brand on the body of the cow.
At the same time, many plans are starting to charge different amounts not just for different types of brand name drugs, but for different types of generic drugs, too.
Close behind was Amazon.com (nasdaq: AMZN - news - people ), which 59% of respondents perceived to have many different chances for brand extensions.
It can be tough for a celebrity who is so known for one thing, in this case comedy, to switch to something so dramatically different from his brand.
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To begin with, I look at whether a brand is different in a way that people care about which, as any brand professional will confirm, is Branding 101.
The guys are being who they are, the brand is being itself, both in style and message, and the piece helps to underscore what makes the Best Buy brand different in a way people care about.
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Anyone in the business of brand building knows how hard it is to come up with an idea that resonates with consumers and, more so, that clearly defines what makes the brand different in a way people care about.
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The trick to staying a good, strong brand is the ability to evolve this promise over time, never losing sight of what makes your brand different, and never losing sight of the need to keep it relevant in a changing marketplace.
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Now, realizing that different segments of the conglomerate operate in wholly different fashions, the iconic brand plans to divvy into two different companies: one for snacks and one for groceries.
It means startups needs to discovery how they are unique and different to position the brand and carve out a competitive edge.
Democrats and Republicans started the year with a marginally different perception of the brand: a Buzz score of 15.7 for blue and 14.6 for red.
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It takes a bold move to help consumers see a brand from a different perspective.
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Communicate something about your brand that is different and relevant to people.
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Smart brand managers know that a brand must be different in a way people care about to achieve top billing in a category.
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Some 13 years after it appeared in stores, his design for a canned rice-wine cocktail still looks fresh -- unadorned aluminum save for the brand name in different colors to indicate flavor.
The introductory video above shows the four quadrants of the logo displaying the different components of the Microsoft brand and then exploding into a confetti of multi-colored squares, lest we think that the static logo was, indeed, static.
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After selling, the firm began developing more senior-housing properties but was planning to brand them under a different name.
Make sure your brand stands for something different that people care about and express it in a relevantly different way.
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Each deal is different depending on the domain name brand, your team, your stage and resources, the market opportunity, and personal objectives.
In fact getting people to think about your brand in a totally different way is one of the most demanding challenges in the arena of branding.
Is brand consistency between these different realms actively managed?
But they may choose to operate personally in a whole different form than they would for a brand.
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Corporate culture, cultural differences, and different usage habits have stopped many a brand from realizing their global potential.
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His best move going forward is to start fresh in a different market in order to re-brand his image.
Brand advocates can be segmented into groups in case a brand wants to set up different types of reward systems.
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