That has allowed software companies to lower their prices, making up for the difference with larger volume.

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While these estimates are not directly comparable to Nielson ratings, the sheer volume of the difference reinforces that the World Cup and Olympics are more popular worldwide.

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Shares of the Wellington, Florida based company accumulated a volume of 2, 955, 288, which is a 200% difference from its 65-day average daily volume of 985, 524.

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In midday trading, the volume on the stock is 1, 143, 000, which is a 31.54% difference from its 65-day average daily volume of 849, 388.

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The only difference now is that all the volume production is done by foreign-owned firms, led by Nissan, Honda and Toyota.

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Most of them are, but they have been splitting the difference for years between value (i.e. price and positioning) and volume (i.e. percent of inventory sold).

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Patrick Salmon, the Foreign Office historian who compiled the volume of papers published on Friday as German Unification 1989-1990: Documents on British Policy Overseas Section III Volume VII, says Mrs Thatcher's trenchant objections made little practical difference.

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To explore this, I switched to using Beyerdynamic DT 990 Pro over-ears with a high impedance of 250 ohms and found that the difference was obvious: the iPhone 4 and 4S were the only devices to provide sufficient volume in quiet recordings using these headphones.

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As the volume of data continues to proliferate, it is this last step that will mark the difference between companies that are overwhelmed by big data and those that are powered by it.

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