We know these steps taken alone are not going to solve all of our problems, but they will make a difference in the lives of millions of American families struggling to hold on.

WHITEHOUSE: Weekly Address: We Have to Increase the Pace

The basic difference is that most folks see innovation as a brainstorming approach whereby you generate solutions then find problems for them to solve verses the more successful UCD style approaches that focus on redefining the problem, first.

FORBES: How To Know Your Company Is (NOT) Ready To Innovate And What To Do About It