But as wonderful as navigation apps are, they have been about as passive an experience as watching TV, with the key difference of directing most of your focus away from their screens.

ENGADGET: Switched On: A road trip with Siri

The number of reasons why are staggering, namely: a failure to focus, no competitive point of difference, and weak brand images and identities, to name just a few.

FORBES: Why We're So Afraid of Change -- And Why That Holds Businesses Back

As a result of my community work, I decided to make a career change and pursue my passion for making a difference in the life of others with a focus on youth development.

WHITEHOUSE: Champions of Change Blog

Passenger Focus found a large difference in levels of overall customer satisfaction depending on the area in which people travel.

BBC: Rail fare 'dissatisfaction' grows, survey suggests

But their focus will probably be confined to the question of whether the difference in treatment of same-sex and heterosexual married people as far as federal benefits are concerned is unconstitutional.

FORBES: High Court May Decide Same-Sex Marriage Case This Term

In order to achieve that they have to really focus on what moves the small number of voters who might make a difference.

FORBES: Mitt Romney And The 47% All A Matter Of Context

We need more women -- and men -- in leadership positions to focus on what will make a difference for American mothers and children to get our country out of 30th place.

CNN: Why are moms in America lagging?

We hope that our choice of the theme for 2011 will provide an appropriate rallying point around which all those who can make a difference can focus their efforts.

FORBES: Piracy The Focus of Today's World Maritime Day Celebration