Your noble sales purpose can be about making your clients more successful, or making a difference in your industry.

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"We are very lucky we're at a time where industry and tourism is coming up in Oman, and we can make that difference now and learn from other peoples' mistakes around the world, " he said.

CNN: STORY HIGHLIGHTS

"There's no difference between MEMS and microprocessors, " says Roger Grace, a MEMS industry analyst and marketing consultant based in San Francisco.

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