But the latest Die Hard movie with Bruce Willis, titled A Good Day To Die Hard, opens on 14 February and is expected to buck the trend.

BBC: Nicholas Hoult and Teresa Palmer

Now with this new injury, the die-hard Madden gamer finds himself with a lot more time to play Xbox 360.

FORBES: Move up http://i.forbesimg.com t Move down

From the hardcore gamer fragging an opponent on a first person shooter to a die-hard MOBA or MMO player engaging with thousands of players online, gamers can get a competitive advantage from excellent audio quality and positional accuracy.

ENGADGET: Creative reveals Sound Blaster ZxR, Zx, and Z PCI-Express sound cards, pumps up the volume

When it comes out with a new iPhone, for example, die-hard Apple fans race to buy new ones.

FORBES: The Used Car Lot For iPhones -- With a PE Ratio Lower Than 8

We are die-hard Laker fans and Magic was our childhood hero, so hanging with him for a night would literally be a dream come true.

FORBES: A Startup Creating Contests For Good

This whole mobile OS thing is likely to shake out much like Windows vs. the world (Unix, DOS, OSX, Linux, etc.) With one dominating and the others relegated to a small number of die hard fans.

FORBES: Trend tracking: Google Games the Systems