And when you die, you die forever.

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But most will simply die, or forever keep expanding into the next industry that promises returns but does not deliver.

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Look, I know that famous quote that: Firemen never die, they just burn forever in the hearts of the people whose life they saved.

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It will not die, it will continue forever.

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From "Die Hard Trilogy" to "Batman Forever" to the many games based on "Star Wars, " the formula might seem like a no-brainer -- if a movie earns millions at the box office, why not extend the marketing plan from action figures and posters to something interactive, like a video game?

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Like most physicians, Bolli was taught that heart cells don't regenerate, and that any cells which die from loss of oxygen during a heart attack are lost forever.

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True Duke Nukem die-hards will want to get their hands on the Duke Nukem Forever Balls of Steel Edition.

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