The Bruce Willis story perhaps inadvertently raised the question of what happens to purchased content, or even our own original content, after we die.

FORBES: Apple, Bruce Willis And Internet Immortality

From Software will be releasing Dark Souls: Prepare to Die Edition for the PC this coming August, replete with all new content.

FORBES: Connect

Sony concluded that the best way to promote the adoption of its technologies was to get into the content business, since content owners have a big influence over which technology standards live or die.

ECONOMIST: Sony