How did Gen Y (18-29 years old) get such a terrible reputation?

FORBES: Gen Ys! You Will Listen!

Y. firm did absolutely no due diligence and now has no idea who was behind the posted material.

FORBES: Billionaire MIA

And did you talk to Mr. X and Ms. Y in this other department?

FORBES: Think Like Zuck's New Generation of Work Ethic

Indeed, as leading marketers are learning, Gen Y is a group that is wired to participate, and participate they did in 2008, in record numbers.

FORBES: Generation Y: Ready To Stand Up And Be Counted