To appreciate the costs of inadequate coordination, consider the case of Airbus, where, for historical reasons, different parts of the organization long did things their own way.
Director Gore Verbinksi (who also did the first three Pirates of the Caribbean films) recorded the stars acting out theirparts together in a studio instead of having the actors read their lines separately.
Because of the heavy New Orleans media coverage, many people in other parts of the country did not realize that these beachfront towns were even harder hit, with their strip of oceanfront casinos resorts left looking as if they had been bombed.