Twenty years later big ad agencies were tapping psychologists such as Ernest Dichter, founder of the Institute for Motivational Research.

FORBES: Magazine Article

Some of Dichter's preachings--among them: that marketers should offer absolution to consumers who indulge in guilty pleasures like smoking cigarettes or eating sweets--seem laughably simple today.

FORBES: In Search of the Buy Button

Israeli Civil Defence Minister Avi Dichter told Israel's Army Radio that he could not say anything about the reported blast "beyond what I heard in the media".

BBC: Iran denies reports of explosion at Fordo nuclear site

"We have begun evaluating the situation with representatives of the army and police, with everyone who is in charge of security in cases like this, " said Internal Security Minister Avi Dichter.

BBC: New security measures could remain in place for months

This has enticed a handful of Israeli politicians, including Avi Dichter, a former head of the internal security service and a minister in Mr Olmert's inner circle, to speak out in favour.

ECONOMIST: Israel

The Israeli government is split on both this and other issues, and the hardline camp, led by Avi Dichter, the head of the Shin Bet (the domestic security service), has lost some recent debates.

ECONOMIST: Israel and Palestine

The expressed goal of Livni and her three opponents - Transportation Minister Shaul Mofaz, Public Security Minister Avi Dichter and Interior Minister Meir Sheetrit - is not to ready Kadima for elections, but to select a new prime minister who will form a governing coalition that will bar the public from electing its representatives until March 2010.

CENTERFORSECURITYPOLICY: Mrs. Clean is a fraud