If it's a cocktail dress, wear the diamond studs, strip off your tights and jacket, put on the Louboutins and go.

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Arriving ten minutes late, Griffith Gryga creates a small sensation when she shows up at Zona's booth -- long, platinum blonde hair cascading over the faux leopard fur collar of her dress, diamond studs the size of peas poking through her ears.

FORBES: Three men and a Web idea

Flamboyant liquor tycoon, who sports diamond ear studs even to business meetings, took over the United Breweries group from late father in 1983.

FORBES: Magazine Article