Assurant Solutions might have followed the herd and focused on the problem of getting customers who dial into its call centers off the phone as fast as possible.

FORBES: Magazine Article

Dial-a-Dinner -- A phone call will get you a delivered meal from a top restaurant.

FORBES: Fact and Comment

Anyone, anywhere in the world who is running the application can make or receive a call, and users can dial out to your old, antiquated phone network for just two cents a minute.

FORBES: Message In A Bottle

When an employee makes a phone call, there is no allowance for a lack of dial tone, or any detectable latency, or poor call quality.

FORBES: To Unlock The Power Of The Cloud, Rethink IT Management

One of their current projects is the SmartButton, a wireless Bluetooth-enabled badge that connects to your phone and that you press when you want to call someone (you use the phone's voice recognition software to actually dial).

ENGADGET: Motorola's Bluetooth SmartButton