With its customary attention to detail, Apple asked Dezeen to custom design the homepage for the launch.

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And what you see ultimately, is how Apple would like Dezeen to look.

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Sports, style and travel will be other frequent topics, with contributions culled from Dezeen, The Scout and The Sporting Life, among others.

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Nonetheless, Dezeen are delighted, despite being a few thousand dollars down.

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In fact it is the London-based design website Dezeen.

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According to Marcus Fairs, editor-in-chief of influential design magazine Dezeen, the most high-impact developments over the next decade will be primarily in the areas of manufacturing and wearable technology.

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The sliding house is two years old now but I mention it because it appears in the Book of Ideas, from Dezeen, a magazine I featured in a post yesterday.

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