On a recent day, he had his cellphone and a bottle of Mountain Dew with him, but he made no notes or recordings.
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Hundreds of companies have endorsed action sports stars and even more have featured action sports in their advertisements, but few will ever achieve the sort of success that Mountain Dew has with the Dew Tour.
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In the past big brands like Mountain Dew partnered with Microsoft to give away an Xbox 360 every 10 minutes at launch.
The lawn that morning was cinematic, with dew lying like a rime of silvery frost on the playing surface.
Mountain Dew has connected with gamers in a way never before tried.
In her reduced circumstances, the walk to Sixty-ninth Street was a Venus flytrap flushed with colour and shining with adhesive dew.
The promised land at day's end, where gelid martinis--conical pools of bliss--glow with platinum dew and sit atop their long pelican legs on the mahogany bar, sentries overlooking bowls of salty nuts.
What remains of the stairway belize on foot is slicked with moss and dew.
With its Mountain Dew Call of Duty: Modern Warfare 3 Double XP promotion now concluded, the drink maker has kicked off another videogame promotion with its Brisk Iced Tea.
PepsiCo Inc. is rolling out a new drink called Kickstart this month that has Mountain Dew flavor but is made with 5 percent juice and Vitamins B and C, along with an extra jolt of caffeine.
The sun was not yet up and the grass was draped with a wavy net of mist, punctured here and there with glistening drops of dew.
Hungry contestants were rewarded with Doritos and Mountain Dew.
Mountain Dew also pushed the marketing boundaries of interactive entertainment with its Mega Fan Experience contest.
Mountain Dew, a brand of PepsiCo, said Friday its relationship with the rapper would end.
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Taco Bell also works with PepsiCo to offer unique soft drinks, such as Mountain Dew Baja Blast.
With the help of a friend she branched out in 1953 from creams into Youth-Dew, a bestselling bath oil and perfume combined, and became the doyenne of all beauty.
When Geoff Keighley is sitting on set as the fourth pillar of a Mountain Dew, Doritos and Halo 4 advertisement, it seems justified for gamers to decry the image as everything wrong with professional gaming coverage.
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