Pepsi-Cola's Mountain Dew, another soda pop for teenagers, reaches out to what it calls "Dew Dudes"and "Dew Dudettes" by helping to sponsor ESPN's X Games and such grass-roots events as the Vans Warped Tour, a music festival complete with skate ramps, where teens can strut their stuff.

FORBES: Later, Skater

The sun was not yet up and the grass was draped with a wavy net of mist, punctured here and there with glistening drops of dew.

NEWYORKER: Wakefield