All that studio time, points out New York-based sports media consultant Lee Berke, shows just much fans love to devour the NFL any way they can.

FORBES: The NFL's TV Bounty

New York City (CNN) -- The two reigning champs of a hot dog eating contest joined their challengers for a weigh-in as they hope to devour their way into the record books Wednesday in New York City.

CNN: Hot dog eating champs all set for July Fourth contest

The best way to experience this masterpiece is to devour a cut that has been cured simply as the Italian lardo or the Ukrainian version, salo.

WSJ: High on the Hog