And then the issue is just when you make a purchase, you ought to be able to enjoy that song on any device, in any situation that you want - that music consumers aren't by default thieves.
The carrier's booth at tonight's MobileCon 2012-related event had the latter device, but wasn't able to turn it on for us (a situation that we've sadly come to expect with virtually every public appearance by a WP8 device).
The competitive intensity and stakes in the mobile device and software business are as high as any situation I can recall, however, and Apple and Microsoft are the two best digital companies in the world.
At first, this reticence seemed like a clever device to force the two sides to abandon their rhetorical posturing and accept responsibility for calming the situation.
Similar to a situation that plagues many other industries dealing with consumer issues, the consumerization of the smart device and tablet is exposing the enterprise to perils of unintended use of the device.