An interview of Craig Palli from Fiksu provided some fascinating figures about how the value of iPad, iPhone and Android smartphone application users is changing as the device owner profiles shift and usage patterns evolve.

FORBES: Android Apps Closing The Revenue Gap With iOS Apps Rapidly

These profiles define the device's features.

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We can serve up custom content through retargeting based on audience profiles, adapt for whatever device they are using, and deepen engagement by providing specific product or brand messages that align with their journey.

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The profiles can be set up on device or on the Netflix site, with toggles for a preference to its Just for Kids menu UI, as well as asking a bit about your preferred movies to seed initial recommendations.

ENGADGET

The new activity profiles feature allows cyclists to customize data fields and device settings based on their cycling activity, such as training, racing, or road and mountain biking.

ENGADGET: Edge 510 and 810 cycling computers appear on Garmin's web store (update: hands-on photos)

Switch profiles with a simple swipe of the touchscreen and the device will be set up to show the data riders need for that ride.

ENGADGET: Edge 510 and 810 cycling computers appear on Garmin's web store (update: hands-on photos)

According to the claims, hearing aids worn by at least two users will work in tandem with a personal computing device to identify user identities, establish a communication link and then swap profiles -- not a list of likes and dislikes, but dynamic audio settings.

ENGADGET: Pair of Apple patent applications set the stage for hearing aid-based social network