Assessment deadlines can really help people keep up with continuous learning but if they are unforgiving, as they often are when assessment is also an incentive device for performance, then they can detract from opportunities to learn and master.
Apparently in Q4 of this year, LG will launch a new Black Label-branded device to compete directly with iPhone, which when coupled with dreams of more success from yet another Prada device (and if we're super fortunate, some more Transformers-branded stuff) is part of the master scheme to start down the path.