Gregory S. Berns, a psychiatrist at Emory, is using brain imaging to demonstrate the effects of peer pressure on individual perception, with the idea of explaining the developmentof fads, from investment trends to the popularity of Burberry plaids and belly button rings.
The research vehicle is a testing platform aimed at the developmentof systems capable of enhancing the driver's perceptionof his or her environment, assisting in the decision-making process and improving overall driving skills.