VMware has agreed to acquire DynamicOps, a provider of cloud application development software.

FORBES: VMware To Buy DynamicOps

The system provides a platform for continuous network improvement through the application of new and enhanced software development.

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He is responsible for the strategic direction and growth of the company, and has a proven track record in many facets of enterprise software, from new application development to professional services.

FORBES: Connect

This kind of myopic thinking is one of the biggest challenges for IT companies that reap a large share of their revenues from services application development and maintenance, infrastructure management and validation software.

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According to the outfit, the economics of continuing application development just weren't reasonable and it'll now refer to a third party for all software.

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"This took a lot of software development and a lot of business development, " says Chief Executive Doug Renert , who formerly headed application sales at Oracle.

FORBES: Magazine Article

"This took a lot of software development and a lot of business development, " says Chief Executive Doug Renert , who formerly headed application sales at Oracle (nasdaq: ORCL - news - people ).

FORBES: Skype For Business