Even with seemingly negative rumors, he take the opportunity to bring the company back to its four core values: Training and development, professionalism, accountability, and transparency, the last of which has been enhanced with the rumor jar, he says.

FORBES: How Rumors Could Actually Strengthen Your Company Culture

It was placed on the Danger List in 2001 because of threats to its essential values which required the development of better management and planning.

UNESCO: Better conservation in Pakistan and the Philippines allow Committee to remove two sites from World Heritage List in Danger | United Nations Educational, Scientific and Cultural Organization