From its humble beginnings (for a while, the fire-fighting force consisted largely of drunks and vagrants) the service gradually became more professional, developing new techniques and introducing smokejumpers (special teams that parachute into hot spots).

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This is why Robert and Glenn have already started working on their next levels of service and new programs that complement the niche they are developing.

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UNESCO's project "Harnessing ICTs for the audiovisual industry and public service broadcasting in developing countries" aims at putting ICTs, particularly brand new formats, to the use of content development on major societal and development issues such as human rights, peace, tolerance and the fight against discrimination.

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New companies such as Red Hat succeed by simply offering service for Linux installation rather than developing their own software, Raymond says.

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Sony is rumored to be developing its own online TV service to compete with cable, something it would feature heavily on a new PlayStation.

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The web co-working clause will see AOL, which in America Online has the world's biggest internet service provider, swap research with Unilever's New Jersey laboratories, which are developing next generation mobile and in-home technology.

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