This is having a profound impact on the market for developing new tests.
Split into teams of six, this year the students worked with organisations in 10 different countries (ranging from Ghana to Vietnam) to learn how to launch a new product for a developing market, according to Fortune Magazine.
Longer term the big issue is about developing new taxis that can compete in the market.
Using military technology, Boeing is developing so many new businesses in the commercial market that the share of its civil jet sales will soon fall from 60% of the group's turnover to around half.
ECONOMIST: America's defence companies are turning dual-purpose
One school, which blames globalisation, argues that the rocketing profits and sluggish middling wages of the past few years are the long-lasting results of trade, as all those new developing-country workers enter the labour market.
ECONOMIST: Globalisation and the rise of inequality: Rich man, poor man | The
And because of the expense of that land, and the costs of developing on it, new entrants do not enter the market.
Ahead of CES, the Consumer Electronics Association (CEA) hand-picked Immerz as one of only eleven i-stage finalists in an annual competition that awards companies developing the most innovative new consumer technology products coming to market.
ENGADGET: Immerz KOR-fx 'acousto-haptic' gaming tech gets a ship date
But in the case of Nokia and IBM, being in the developing world made them realize there was a whole new market with a completely different set of needs that they could cater to, and make some money in the process.
FORBES: Nokia Looks To Emerging Markets To Find New Products And Customers
The difference the sale of Edinburgh could make to Scottish airports depends who buys it, how much they have to invest in developing it, whether the new owners will target Glasgow's market, and whether the Scottish government can find a means and the money to re-introduce some method for attracting new routes in and out of Scotland.
By constantly being willing to disrupt the old ways of doing things, Apple keeps bringing better solutions to market via its ongoing investment in teams dedicated to developing new solutions and figuring out how they will adapt to fit unmet needs.
Teams that have as their only job the requirement for exploring market needs, product opportunities, and developing solutions that generate profitable new revenue.
FORBES: Where Larry Page must manage risk, and invest time, as Google's new CEO
Building on its experience in the broadband communications and mobility industries, Motorola is developing a new family of Android-powered, highly innovative devices for the broadband market.
ENGADGET: Motorola Mobility launches Android-powered HMC3260 'Cloud Broadband' media streamer
For one thing, the housing market was booming in 2004 and 2005, so the company was focused on developing new types of kitchen sinks.
WSJ: With Bottle-Fillers in Mind, the Water Fountain Evolves
But it will face a crowded market, as drug companies have responded to the rising incidence of diabetes world-wide by developing new treatments.
WSJ: FDA Approves Amylin's Bydureon Diabetes Drug After Delays
Proponents of carbon trading envisage a new global investment market based on emissions trading, where companies and countries have incentives to invest in developing world projects due to the highly coveted carbon credits they receive for doing so.
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