Next he pushed executives to develop a new marketing strategy based on energy conservation, again building off the experience at APC, which came to dominate the data-center business by developing new products, including cooling systems that adjust themselves to the demands of individual server racks.

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All the big storage companies are developing products to play in the big data space because of the storage capacity growth as well as the growth in support services for big data.

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It requires large companies with considerable resources to do the amount of research and development required not just for developing the products but also for getting all of the data required for regulation and there is a different regulatory regime in the USA, in Europe, in Japan, in Australia whatever.

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