Next he pushed executives to develop a new marketing strategy based on energy conservation, again building off the experience at APC, which came to dominate the data-center business by developing new products, including cooling systems that adjust themselves to the demands of individual server racks.
That possibility spells lots business opportunities, from developing software to collect, analyze and present data to creating ads and other content that target a captive audience.
During her time in marketing, she collaborated with IT departments in developing data-driven marketing strategies, and implementing sophisticated customer relationship marketing (CRM) and business intelligence systems.