Does the agency have a clear process for developing advertising, is it collaborative and sensible?
While investors have focused on mobile, which is, the next frontier, developing a solid display advertising platform, and one that incorporates real-time bidding is key to success on this front.
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Here is the problem: Developing search engines and advertising and operating platform systems requires a more liberal, an entrepreneurial organization that allows employees to experiment with new things with little supervision.
Nokia plans to continue licensing the map data to all of Navteq's customers but wants control of the data to begin developing location services and targeted advertising.
Among the bright spots: advertising markets in developing countries (everywhere except North America, Western Europe and Japan), where 7.8% and 9.8% growth is expected for 2010 and 2011, respectively.
Karsch used the opposite approach when it came to developing the Cigna brand and advertising, which ultimately resulted in the tag line, Go You, since Cigna supports the individuality of each customer.
So expect all of the polite reticence that has been developing around direct-to-consumer advertising to fade.
Respondents to the survey said over-exposure to negative media and advertising portrayals of Africa and developing countries in other parts of the world was "depressing, manipulative and hopeless".
Now, this small business owner has given itself a competitive advantage, just as Google did in developing AdWords, instead of outsourcing its online advertising to Double Click in 1999.
Dan has worked in the advertising industry for over 20 years, developing campaigns for leading brands such as Porsche, Sea-Doo, PetSmart, California Pizza Kitchen (Kraft frozen), AirTran Airways and others.
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These companies are developing strategies and campaigns that are designed to go way beyond traditional advertising in terms of connecting with groups of people and their particular passions.
Sina continues to invest heavily in developing the Weibo platform and aims to monetize Weibo through socially-powered brand advertising and social recommendations to drive e-commerce sales.
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Understanding mobile ad engagement is still developing, which has led to less than successful attempts to apply PC Web banner advertising principles to this nascent medium.
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The Centre serves as a "media nursery" by reducing costs for these nascent publications, providing expert advice on how to raise funds, developing distribution networks both in Kabul and beyond, making contacts with international agencies and organising advertising.
Developing a specific understanding of seasonality within your own industry can help you fine-tune your own advertising efforts.
With the recent launch of a coalition dedicated to developing industry standards, it seems that we may finally be able to make the business of digital advertising more efficient.
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