That has already begun, in the sense that apps developer communities are very low friction forms of commerce, a topic Nick Vitalari and I addressed in The Elastic Enterprise.

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Once a company begins to rely on external resources, like developer communities, content providers, creatives, then senior management needs to behave in a more peer-like fashion, and needs to demonstrate wisdom that can stand the test of peer critique.

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Add to this that the BlackBerry developer community has been writing applications for serious business users for a very long time while both the Apple and Android developer communities, by and large, are completely focused on consumer applications such as games, access to social networking sites, and video and audio downloading and playback.

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It is a developer and operator of high-quality student housing communities that owns 160 student housing properties containing about 98, 800 beds.

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