For thisunique look, LG developed and patented the Crystal Reflection process, which is applied to the back of the Optimus G for a luxurious look and feel.
What we're saying though is that we can't have a situation - and we're very pretty unique in this in the developed world - where if people want to get on with the development, it takes them years and years and years and years to get permission.
As businesses become increasingly globalized, the unique corporate values that have been developed through this process must permeate not only the business activities that take place within Japan but also those that are being pursued in other parts of the world.