Figure out the medium that best supports your ideas and develop a strategy to grow your presence there.

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Beginning from these touch points, your director of analytics can develop a strategy to drive your investments in measurement technologies.

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Then develop a formal process for managing your strategy.

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Related Idea: Have local stakeholders develop their own interpretation of how your corporate strategy ought to play out in their communities.

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Even if your withholding rate rises because of possible tax-rate increases after 2012, you can develop a tax-deferral strategy if the flat rate is less than your marginal tax rate.

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Your team may not have a concluding event to your strategy as Pennell did with the Olympics, but like him you must lengthen your planning horizon, hire a team, develop a strategy, invest in an infrastructure, develop governance, and engage external partners all of which are flexible and dynamic.

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