Instead, they constantly assess how to use their personal strengths and whatever resources they have at hand to develop goals on the fly, while creatively reacting to contingencies.
Plan A, to develop a product in-house, played to Guidant's innovative research and development strengths--the company has previously introduced six stents that soared to market-leading positions.
But Catherine Arnold of Credit Suisse First Boston says the study seems designed to play to Zyprexa's strengths, as patients will be switched off before weight gain or diabetes can develop.