Seidman believes that start-ups are inherently more emotionally volatile than large companies where the idea is to develop and follow standardized routines.

FORBES: The World's Hotels Are Oyster's Oyster

By giving you an easy way to build new routines you develop a method to interrupt bad habits and replace them with healthier ones.

FORBES: Weight Watchers 360: Mobile Apps Can Break Hard Habits With Easy-to-Follow Steps