It starts with the plant breeders who develop new crop varieties and extends through seed production, farmers who cultivate the crops, grain handlers, transporters and processors, and finally to marketers and retailers.

FORBES: Precaution Without Principle

By judicious tweaking of ingredients - for example, substituting normal tomatoes found in cream of tomato soup with their super-nutritious sun-dried counterparts - they were able to develop three new varieties of "super-soups".

BBC: 'Super soup' test in asthma trial