The industry is experiencing growing pressure on margins and a need for pricing flexibility, and must develop new services to retain customers.

FORBES: Never Go to the Post Office Again

"We believe that working closely with Nanosys will help us to develop exciting new products for our customers that will address needs in the world's largest markets across a number of technologies, " said Seungho Ahn, Senior Vice President of the Intellectual Property Center, Samsung Electronics.

ENGADGET: Nanosys forms alliance with Samsung to further the art of nanotech, fight the gray goo menace

This can be done within organizations or with customers, partners and communities to develop new products, teach and adapt business transformation initiatives, or even partnerships to support projects in regional, environmental and civic responsibility.

FORBES: The Industrial Age Has Finally Run Out of Gas: An Interview With Don Tapscott

The race is to develop new services to meet the needs of ever more demanding customers.

ECONOMIST: So the elephants danced | The

As these were adopted by customers at scale, new entrants could swim upstream, develop higher quality products, and drive out the more established players.

FORBES: Relentless And Disruptive Innovation Will Shortly Affect US Electric Utilities

"Audi and T-Mobile worked closely to develop the new pricing plan based on extensive research and feedback from both dealers and customers, " said Anupam Malhotra, Senior Manager, Connected Vehicle, Audi of America.

ENGADGET: Audi Connect gets new T-Mobile data plans