Too often we think we can determine policy without any context, or judge the action or inaction of our government without the necessary history to give it meaning.

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That is why there are six critical questions to ask to determine the brand strength in the social context.

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In a broader context, it is hard to determine what the strategic vision is at Microsoft.

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In this context voters could come to believe that those they elected would determine what kind of country they would live in.

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That way the market will determine which should go and which should stay and the macro economic environment will provide the growth context.

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In that context, your decision on whether or not to participate in the social revolution could very well determine the role your company plays in the ongoing cycle of creative destruction: will your company be among those that have the insights and depth of engagement to create the new, or will your company simply be among those that get pushed aside and rendered irrelevant?

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