That is why there are six critical questions to ask to determine the brand strength in the social context.
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Ultimately, this all leads to a greater understanding around core insights that can help determine a brand idea across lots of territories.
The bottom line: a brand must determine how engagement with digital intersects with brand engagement in order to strategically direct its efforts there.
That may well be the U.S. yardstick to determine whether the brand has made it or not.
Once you determine your personal brand focus, you can create social networking profiles that showcase your experiences and skills.
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Finally, partner with your CCO to help employees throughout your organization better understand your brand and determine what kind of interactions align with its key values.
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At least annually, assess your much coveted brand worth and determine how technology and other external forces are impacting it.
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It's up to them to determine how to position the brand in a way that sets it apart from all the rest.
Determine what you want your brand to stand for in the minds of consumers, and support it day in and day out through actions and behaviors.
Although it is still too early to determine the impact of these brand-new companies, they have the potential to have a significant impact on the lives of our clients.
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Your most active customers determine the value of the brand not only for themselves, but they also have a strong voice in determining the value that others see in your company, your products and your name.
First of all, price or brand do not necessarily determine the quality of a vitamin supplement.
The company needs to determine a meaningful way to get its brand powered up again, and time is running out.
With a target retail price in mind for the product, the brand then works backwards to determine the wholesale price to the retailer.
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Whether you are selling consulting services, coffee or software, you need to listen to the market to determine your financial feasibility and how to brand and price your offerings.
The Davie Brown Index looks at multiple attributes to determine a celebrity's ability to influence brand affinity and consumer purchase intent.
How you manage your personal brand in any of these mediums will determine how others view you and ultimately shape your career and your life.
Heat maps highlighting concentrations of the new-to-the-brand consumer targets can be used to determine product production and distribution strategies by the client (taking it beyond the campaign).
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All other things being equal, it is your ability to brand yourself as a net-value-creator that will determine whether you get fired or promoted.
While I agree with Brand's assertion that we can't let extremists determine the terms of debate for the rest of society, especially when their goal is to take us off center by inspiring further hate and distrust, I'm not convinced that taking troops out of Afghanistan would stop terrorism -- and, unlike Brand, I think that evil exists.
The decisions they make now--move beyond footwear? sell shoes under other brand names? place a big bet outside the U.S.?--could determine whether this company will become the next Nike or another Greenberg disaster.
The Davie-Brown Index is used by marketers to determine a celebrity's (or in this case, a sports mascot's) ability to influence brand identity with the public.
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