Despitetheirimportance to our nation as a source for economic and natural resources, we know very little about deep-water habitats in the Gulf of Mexico.
Despitetheirimportance, financial measures should be complemented with non-financial metrics (which often indicate positive and negative trends earlier than the bottom line) to present a more complete picture of the organization.
The point is that an Alcoa beat or miss is not a clear signal of where the market is heading, despite the importance often ascribed to its results thanks to their position on the earnings season calendar.