"This company needed this desperately, " Peltz later told the press pack.

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He pulls it off, in part because this apparently immortal series desperately needed someone to take a risk, and because Mendes' class really comes through in the performances.

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This might be, like the iPod, the product nobody knew they desperately needed.

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This flexibility allows inventive deal-making and imaginative revenue creation that is desperately needed when consumer incentive to pay for standard music formats is reduced.

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Lancashire desperately needed to build partnerships as they began the day, but they have passed 400 only once this season and their batting problems continued.

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This was a complete leap of faith on the promise of a few hundred jobs the state desperately needed.

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But with a second major title so close, and the fact she needed to reach the final to retain the No. 1 ranking, she desperately didn't want to quit this time.

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