With continued downward pressure on ad rates, the most desperate news executives are on the hunt for someone else to charge.

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Desperate residents -- who at least had enough power to charge their mobile devices -- used social media to try to avoid long lines or empty gas stations.

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So many parties in this desperate drama have to believe that the crisis will resolve itself soon that the fact those in charge made a clear statement of their ability to fix things and were proved almost immediately unable to do so, has not caused a further immediate crash.

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