By my count, Augusta National holds or has applied for more than 50 trademarks, many for the same words and images but explicitly extending into multiple realms: refrigerator magnets, playing cards, desk sets, ladies handbags, pewter mugs, bowls "with and without lids, " nut-based snacks, you name it.

WSJ: Augusta: Look but Don't Touch

Bank chairman George Ty himself sets the example, at 64 still at his desk every day.

CNN: The Asiaweek Financial 500