Morgan development is relatively small and in a desirable location overlooking Bryant Park.

WSJ: Developers Wager on Big City Office Towers

When Service Corp. started paying more than nine times operating earnings (income before depreciation, interest and taxes) for funeral homes, Stewart refused to pay more than eight times-even if it meant losing a desirable location.

FORBES: Grave dancer

He found a buyer, but Ford decided the new location was less desirable and nixed the deal.

FORBES: Magazine Article

People can input criteria such as their budget, how often the grocery shopping, desirable nutrition intake, size of the family, location, etc.

FORBES: Two Examples of Participant Diversity