Gary Ruvkun, a Harvard molecular biologist, has been trying to figure out ways of designing space probes that could test the idea for years.

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Designing severance packages more carefully is a worthy idea, but simply eradicating them could do real damage.

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The idea to use the tie fabric came to him because he was indeed designing these men's clothes at the same time, he explained.

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The idea is to take the guesswork out of development and maximize audience appeal by designing a product around direct customer input.

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"It could be music, it could be painting, it could be designing, it doesn't matter as long as the young person has talent and a good idea, " said Miss Watts's stepbrother Nick McAllister.

BBC: Snowboarder Emily Watts's family starts charity