Microsoft Advertising, which is sponsoring the French Riviera festival for the ninth year, will host speakers like graphic designer Stefan Sagmeister and Naveen Selvadurai, the founder of Foursquare, in addition to the conference showcases some of its latest innovations.
In September, the tour will relocate to the ultra-hip Soho neighbourhood, where a circuit of fashion and design boutiques will host tastings, giving shopping-and-wine enthusiasts a chance to quaff lush varietals while browsing funky designer wares.